Are you looking to launch an online coaching business or sell digital courses without juggling a dozen tools? Kajabi promises an all-in-one platform that helps coaches, educators, and course creators build, market, and scale their business from one dashboard. But does it live up to the hype in 2025?
In this Kajabi review, we’ll take a deep dive into its features, pricing, pros & cons, and real use cases—so you can decide whether Kajabi is the right platform for your coaching empire.
What is Kajabi?
Kajabi is an all-in-one online business platform designed for knowledge entrepreneurs. From hosting and delivering online courses to building websites, creating landing pages, managing email marketing, and accepting payments—Kajabi combines it all.
Whether you’re a coach, consultant, or course creator, Kajabi helps you:
- Host online courses and digital products
- Build high-converting sales funnels
- Automate email marketing
- Create beautiful websites
- Manage subscriptions and payments
Founded in 2010, Kajabi has helped over 100,000 creators earn billions in revenue. It’s especially popular among online coaches, thanks to its robust automations and integrated marketing tools.
Who is Kajabi Best For?
Kajabi is ideal for:
- Online coaches who want to deliver programs, manage clients, and grow with automation.
- Course creators selling pre-recorded or live training.
- Consultants and service providers building authority and scaling offers.
- Membership community leaders offering subscription-based content.
Not ideal for:
- Budget-conscious creators just starting out
- Those looking for advanced course authoring (e.g., SCORM compliance)
Kajabi Key Features Breakdown
Let’s explore Kajabi’s most important features one by one.
1. Course & Coaching Program Hosting
Kajabi lets you create, host, and deliver:
- Video courses
- Coaching programs (1:1 or group)
- Membership sites
- Digital downloads
You can drip content, add quizzes, track progress, and organize everything into categories or modules.
2. Website & Landing Page Builder
Kajabi includes a drag-and-drop website builder with customizable themes. You can:
- Build your coaching website
- Create SEO-optimized landing pages
- Set up custom domains
All pages are mobile-responsive and built for conversion.
3. Email Marketing & Automations
Built-in email marketing lets you:
- Create automated sequences
- Send broadcasts
- Tag users based on behavior
Automations are a big selling point for coaches, as you can trigger emails based on actions like signing up for a webinar or completing a course module.
4. Sales Funnels (Pipelines)
Kajabi’s “Pipelines” are pre-built sales funnels. You can customize them to include:
- Lead magnets
- Webinar registrations
- Tripwire offers
- Upsells & downsells
5. Webinars & Events
You can host live coaching sessions or webinars using integrations with Zoom or YouTube Live, and Kajabi handles:
- Registration pages
- Automated reminders
- Follow-up sequences
6. Mobile App
Kajabi offers a native mobile app where your students or clients can access your content, messages, and progress on the go.
Pros and Cons of Kajabi
✅ Pros:
- All-in-one solution (no plugins or 3rd-party apps needed)
- Super intuitive interface
- Built-in coaching tools and automation
- Fast, responsive customer support
- Excellent for scaling your coaching business
❌ Cons:
- Higher price point compared to other tools
- No free plan (only a 14-day free trial)
- Limited course customization (compared to Thinkific or LearnWorlds)
Kajabi Pricing (2025 Update)
| Plan | Monthly Price | Features |
|---|---|---|
| Basic | $149/month | 3 products, 3 funnels, 10,000 contacts |
| Growth | $199/month | 15 products, 15 funnels, advanced automation |
| Pro | $399/month | 100 products, 100 funnels, custom code |
All plans include:
- Website builder
- Unlimited landing pages
- Kajabi University access
- 0% transaction fees
Real User Testimonials & Case Studies
Coaches in health, business, career, and personal development niches are thriving on Kajabi.
- Sarah Jones, a career coach, scaled to $20K/month using Kajabi automations and webinars.
- David Lee, a fitness coach, grew his membership site to 2,000+ subscribers thanks to Kajabi’s built-in community and course features.
Kajabi vs Other Platforms (Teachable, Thinkific, Podia)
| Feature | Kajabi | Teachable | Thinkific | Podia |
|---|---|---|---|---|
| All-in-One | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Email Marketing | ✅ Built-in | ❌ Third-party | ❌ Third-party | ✅ Basic |
| Coaching Tools | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Website Builder | ✅ Yes | ✅ Basic | ✅ Basic | ✅ Yes |
| Mobile App | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
If you want everything under one roof, Kajabi wins. But if you’re on a budget, Teachable or Podia may be more suitable.
Final Verdict: Is Kajabi the Best Platform for Online Coaching?
Yes—if you’re serious about growing a scalable coaching business.
Kajabi simplifies the tech, automates the marketing, and elevates your client experience. It might be pricier than some alternatives, but the time and hassle it saves makes it worth every dollar.
For coaches who want to build authority, create scalable offers, and automate growth, Kajabi is a powerhouse.
FAQ: Kajabi for Online Coaching
Ready to Launch Your Online Coaching Business?
Kajabi offers a 14-day free trial, giving you the perfect chance to test its features and see how it fits your business model.
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- At Learners View, we're passionate about helping learners make informed decisions. Our team dives deep into online course platforms and individual courses to bring you honest, detailed reviews. Whether you're a beginner or a lifelong learner, our insights aim to guide you toward the best educational resources available online.
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